School board OKs new Hegel Road sign

Goodrich-It’s been 10 years since the old school sign, which utilized magnetic letters, was razed and a new marquee came to life just before homecoming 2005.
‘Since then a decade of Michigan winters had taken its toll on the school sign,? said Michelle Imbrunone, district superintendent. ‘We have spent money on keeping the sign going and it’s just not worth keeping it going anymore.?
Earlier this year the district requested bids to replace the district’s sign on Hegel Road.
On Monday night the board of eduction OK’d Flint-based Signs by Crannie to install the inter workings of the sign at a cost of $28,617. They received one other bid.
‘The Hegel Road Goodrich Schools sign is going to be a whole new look,? said Nick Trifon, sales representative for Signs by Crannie. ‘The biggest change will be going from monochrome or one color lights to multi-color (lights). The full color LED sign will be able to run videos with a high resolution.?
The new Watchfire sign, 3 feet by 10 feet and carrying a five year warranty, will be installed on the base in August and should be up and running sometime in September.
‘Weather is the biggest factor in the life of a sign’it’s just very tough on them,? he added. ‘Technology is evolving and the signs are getting a lot more clear and detailed today.?
An agreement with the Coca-Cola Company in 2005 gathered funds for the original board, a light emitting diode (LED) message system replacing the original sign. The 2005 five-year deal specified the Coca-Cola Company provides the school a one-time payment of $20,000, plus five annual payments of $3,750 for the sign in exchange for selling Coke products’including soda, diet soda, low-caffeine soda, and water’in vending machines throughout the Goodrich District.
Imbrunone said Coca-Cola was contacted regarding replacing the sign, but declined.