Local dealership leading Detroit area

Ortonville-While nationwide General Motors is reeling from some rather sluggish sales’one local dealership says business is booming in his market.
Larry Simms, owner of Simms Chevrolet, 110 M-15, Ortonville says of 47 Detroit area Chevrolet dealerships only four have posted an increase in sales over the past year. Simms Chevrolet is one of those four.
‘The growing sales is a combination of several factors,? said Simms. ‘The Ortonville area is very affluent and has a strong local economy that’s recession resistant.?
Simms recently expanded his dealership by adding a new front section, a refurbished showroom, service greeting area, quick-lube and children’s play area. The two story addition, completed this spring, expanded the current facility to about 55,000 square feet. Upgrades to offices and an additionto the employee lunch area were also part of the project. Larry Simms purchased the dealership in 1992 from Owen Chevrolet, which opened the M-15 location in 1979.
‘Customers know we’re here,? adds Simms. ‘The new look really attracts them’the expansion has paid off.?
For more on Simms Chevrolet call (248) 627-1700.