Watching a baby’s progress as they begin to walk is a rewarding experience. To ensure their success and make sure they have every advantage is the goal of Michele’s Children’s Shoes of Rochester.
Many of the foot problems that plague adults begin in childhood, when feet are just as important as teeth, eyes and other parts of a child’s developing body.
Ninety-eight percent of children are born with perfect feet, however, by the time they reach adulthood, only 45 percent have healthy feet due to poor quality and improperly fitted shoes.
Michele’s knows all about proper fit. They have been in the business for 25 years, located at 2807 Rochester in Rochester Hills, in the Hamton Village Shopping Center at the corner of Auburn and Rochester Roads.
Michele’s has built up a reputation in the shoe business and with their customers for the large selection of quality shoes, both American and European, which are durable, stylish and always affordable.
They are also known for the expertise of their sales staff, which gives service and proper fit, guaranteed. Every employee is trained for one full year in proper fitting technique before they are allowed to fit and sell a pair of shoes without the owner or manager checking the fit.
An uncomfortable, improperly fitted shoe could wear out too quickly or never be worn, as well as causing damage to the child’s feet. Proper fit and durability are important to ensure shoes can stand up to long days of wear and tear.
Every foot has it’s own length/width ratio. A properly fitted shoe is one that matches those proportions. Shoes fitted too long and narrow or too short and wide create a faulty wear pattern.
Michele’s stocks over 10,000 pairs of shoes that range from infants size 0 through adults size 12, but very importantly, all widths that range from B to EEEE to always ensure the child gets a proper fit.
If orthopedic corrections are necessary, Michele’s specializes in filling all prescriptions for corrective shoes, which could include wedges, arch supports, straight last braces, out-flare shoes and many other corrective measures. They are orthopedic specialists interested in properly filling your child’s needs.
‘Trust is a very important element in our business,? says owner Mike Castellana. ‘Our customers trust our judgment to fit their children with a pair of shoes that are the best possible, and we do!?
Check out the best from Stride Rite, Jumping Jacks, Merrell, Kenneth Cole, Geox, Puma, Primigi, Born, Dr. Martens, Sketchers, Nike, Adidas and many more American and European styles alongside sportswear and rain gear.
They also carry dance shoes in narrow, medium and wide widths and game shoes for baseball and soccer. The shoe club program offers half-off the seventh pair when you buy six.
Castellana advises parents to remember that shoes don’t grow but feet do. As a service they will check the fit of any shoe to make sure damage is not being done to the child’s feet.
‘We would like to thank our customers for their loyalty throughout the years,? he adds. ‘Remember feet have to last a lifetime.?
Store hours are Monday-Friday from 10 a.m. to 7 p.m. and Saturday from 10 a.m. to 6 p.m. Look for a coupon in this issue. To learn more, call Michele’s in Rochester Hills at (248)853-0020, visit www.micheleschildrensshoes.com or stop by 2807 S. Rochester Road.