Four months out of the year in Michigan, vehicles are buried under snow, encased in ice and exposed to corrosive road salt. Interior carpets remain wet from the mixture of snow and ice.
Set to open in its new Waterford location March 15, Performance Detail offers detailed cleaning and refurbishment of cars, trucks, motorcycles, boats, RVs and other motorized vehicles.
Performance Detail has a sharp focus on customer care, an understanding that a car is more than a mode of transportation, and that people take pride in their vehicle.
It all begins with service designed to exceed customer expectations, said owners Joe Dumeah and Brian Hildebrandt, and’just as the name implies’it’s the details that make the difference.
‘There are detailers that will come to your home and clean your car,? said Dumeah. ‘We’re adding a more professional side to the business by making the customers? experience easy and offering a variety of services that will exceed expectations.?
At Performance Detail services are geared to busy professionals. An agent will not only pick up your car from home or office, but will also return the car once service is complete.
‘We’ve had our own cars detailed,? said Dumeah. ‘The most inconvenient part of the process was getting the car dropped off and then having to go back later and pick it up. The unique service is a benefit to those who simply don’t have time to shuttle cars back and forth across town.?
Dumeah and Hildebrandt are both busy professionals who understand what it’s like to juggle family, work responsibilities and other obligations.
But, as self-described ‘car fanatics,? they also know that certain things are still important regardless of how busy a day gets.
‘We both own collector cars,? said Hildebrandt. ‘My wife thinks it’s crazy, but I’ve gotten up at two in the morning to wax my car for a show.? Crazy or not, it’s that attention to detail that literally outshines the competition any day.
‘It’s a lot of little things,? he continued. ‘We have our cars done by competitors on purpose to compare services, and our attention to small details inside the vehicle’the vents, the windows, dust in the switches, underneath seats’make the cars we do look so much better.?
The range of available services runs from a quick freshen-up to a multi-step interior and exterior full detail.
‘It’s amazing to see how chemicals and the environment can dull a cars finish. Even after one year the sun and snow can take its toll.? said Hildebrandt. ‘But with the right products you can restore and protect it from effects of the environment.?
‘Anyone can spend all day cleaning their car in the driveway and do a good job.? said Dumeah. ‘But when your car spends a couple of hours with one of our trained technicians the difference is noticeable.?
Quality employees, superior equipment, and the right products are also an important aspect of the Performance Detail commitment to quality.
The shop is located in a brand new building finished to meet the needs of the business. ‘We did not want to start in a building that was not conducive to our business so we went the extra step and started from a clean slate? said Dumeah. ‘It’s part of the reason why we can just focus so much attention on the things we do best.?
Performance Detail is located at 5453 Perry Road in Waterford. For more information or to schedule an appointment, call Joe Dumeah at 248-520-9266 or Brian Hildebrandt at 248-520-9263. Check their website at Performancedetailinc.com.